Henry Brown Buick GMC Website Privacy Statement (Effective March 9, 2016)  

Visiting This Website and Electronic Advertisements and Communications 

Use of this website constitutes your acknowledgement and consent to this Website Privacy Statement and our general Privacy Policy. Our general Privacy Policy is available upon request.  Please read this statement and our Privacy Policy carefully before using our website. We reserve the right to change and update this statement from time to time and to change and update our Privacy Policy as set forth therein.

a. What Information We May Collect Through Our Website

During normal website usage, you can visit our site without communicating any personal information. However, to make use of certain features on our site, such as to request 
information about a vehicle or our other products, services or offers, make online appointments, or submit a credit application, you will need to provide personal information such as name, mailing address, telephone number and e-mail address. This information may be used by us as described in this Privacy Statement and in our general Privacy Policy.

b. Cookies and Other Tracking Tools; Use Of Browsing Data With Personally Identifiable Information

When you visit our website or interact with one of our electronic advertisements or communications (including emails), we may collect and store information about your visit or interaction with that advertisement or communication using "cookie" technology and other tracking tools. A cookie is a small text file that is placed on your hard drive by a website. Cookies store information that can be read by a web server. This information may include browser type, IP address, browsing activity and time of day. We use cookies for many purposes.  

For example, we may use them to tell us the time and length of your visit, the pages you look at on our sites, and the site you visited just before coming to ours. We may also record the name of your Internet service provider. The information we collect using cookies allows us to measure site activity and tailor your experience within our website, including by delivering a personalized viewing experience to you featuring products and services that we think you might be interested in based upon your current and previous browsing sessions, and to deliver advertisements to you on other websites. The practice is commonly referred to as ?Interest Based Advertising? or ?Online Behavioral Advertising?, and you can opt out of having this occur as described below. We also use cookies to improve the functionality of our web site and to facilitate navigation and security across the site. The goal is to save you time and provide you with a more meaningful visit.

In addition, we may combine information about such visits or interactions (which would otherwise be anonymous) with personally identifiable information that we currently have or subsequently receive about you as a customer or prospective customer of ours (called ?PII Merger?) so that we can better understand your interests and serve you better, or to tailor your experience within our website or delivery advertising to you as described above. You can opt out of having this occur by opting out of Interest Based Advertising as described below. We do not retrieve personally identifiable information from the computer or other device that you use to visit our website or interact with one of our electronic advertisements.

If you are concerned about cookies, most web browsers allow you to modify your browser's settings so that it does not accept cookies or notifies you when you receive a cookie. If you do not know how to modify your browser settings please consult your browser documentation. You may visit our website with your cookies turned off. However, some functionality of our site may be impaired and you may not be able to access some of the areas of our site, which require cookies for customization and personalization.
Our website may also use web beacons (sometimes called pixel tags or GIFS) to help us track usage of our website and the success of our electronic communications and advertisements. For example, web beacons may be used to tell us whether a web page has been viewed or whether e-mail messages have been opened and acted upon by collecting information such as when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and whether a link contained within the email message has been "clicked".
Our website does not currently honor ?do not track? signals from a web browser. However, you may refuse or delete cookies as described above.
We may use one or more third party service suppliers to deliver functionality available within our website, and to report to us on page views and actions taken by users who visit our website, including users who link to our website by clicking on an ad on a third party website, and to capture aggregated and anonymous information used for data analytics.

Opting Out Of Interest Based Advertising and PII Merger; Refusing To Accept Cookies  

Opting Out of Receiving Interest Based Advertising and PII Merger

You can elect to opt out of Interest Based Advertising from many third party advertisers directly on their websites or through the opt out made available by Digital Advertising Alliance, either by going directly to their websites or by clicking on the Digital Advertising Alliance?s blue triangular icon at the bottom right corner of our website or ads (look for CDK Global, our current website and digital advertising provider). This industry alliance makes opting out of receiving Interest Based Advertising easier by providing a single location to opt out of ad targeting from member companies.

When you opt out of receiving Interest Based Advertisements, a cookie is placed on your computer that informs applicable advertisers that you do not wish to receive Interest Based Advertisements. The cookie is specific to the web browser you were using when you elected to opt out. If you access the Internet through a different browser, or clear your browser's cookies, advertisers will not know that you do not wish to receive Interest Based Advertisements. In either case, you must repeat the opt-out process to reset your preferences.

Opting out of receiving Interest Based Advertisements does not mean that we or any third party advertisers will no longer collect information; however, so long as the opt out cookie is on your browser, it does mean that the third party advertisers from whom you have opted out of receiving Interest Based Advertisements will not display advertisements to you which are tailored to your apparent interests using information collected through cookies and other tracking tools facilitated by our website or the applicable third party advertiser.

Refusing to Accept Cookies

Most web browsers allow you to modify your browser's settings so that it does not accept cookies. Doing so may also allow you to opt out of receiving Interest Based Advertisements. However, some functionality of our site may be impaired and you may not be able to access some of the areas of our site, which require cookies for customization and personalization.

If you do not know how to modify your browser settings please consult your browser documentation. You may visit our website with your cookies turned off. If you elect to modify your browser settings so that your browser does not accept cookies, you will need to repeat this process if you access the Internet through another browser.

Advisory

Opting out of Interest Based Advertising or modifying your browser so that it refuses to accept cookies will not opt you out of all advertising, but rather only those advertisements that are tailored to your apparent interests using information collected through cookies and other tracking tools facilitated by our website or the applicable third party advertiser.

Third Party Applications and Links

We may implement third party applications on our website. These applications (such as social media feeds or chat functionality) are made available to us by the third party publisher of the application. These applications will be visible to you on the web pages where we have implemented them.
If you chose to interact with these applications, for example by clicking on a button or other feature of such applications, you will typically allow the third party provider of that application to collect some information about you, including through cookies. In some cases, the third party provider of the application may recognize you through its application and its cookies even when you do not interact with the application.

We do not have access to or control over the applications that these third parties may use or the information that they may collect. Control and management over these third party applications is made available to you, where applicable, through the third party provider of the application. Please review the privacy policies of the third party application providers to learn more about their data collection practices and the controls that they make available to you. The information practices of these third parties are not covered by this Website Privacy Statement.

In addition, our website may contain links to third party websites not controlled by us. Please review the privacy policies of those third party websites to learn more about their data collection practices and the controls that they make available to you. The information practices of the companies or persons controlling such third party websites are not covered by this Website Privacy Statement.

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